Twitter is an excellent way for small businesses to dramatically increase their relationships and revenue. Tweeting allows you to increase your search engine optimization and is an excellent way for you to brand your company. There are over 75 million Twitter users, over 6 million new users a month joining and over 50 million tweets a day being sent from users. Twitter is a great social network site that instantly allows individuals to share with all their followers anything. As a business owner you can truly capitalize on this by sharing anything that will cause individuals to want to do business with you, want to be informed about your business or find it valuable enough to share with their followers to get your business in front of them. Announce everything your community will appreciate from local specials, customer only promotions and availability for your service at a discount if you have a last minute cancellation.

Twitter allows you to communicate 140 characters maximum. Setting up a Twitter account is extremely easy and the process walks you through step by step. Set up the account with your company name to help people find you in search. When you fill out your info make sure to be as descriptive as possible to assist people in finding your company. Your bio is capped at 160 characters so be very informative and to the point.

Once the account is set up you can begin following anyone and hearing what they have to say. You can search for people based on the industry you’re in, personal interests or really any criteria you’d like as Twitter is very flexible in helping you find what interest you. The more compelling you are with information the more followers you can receive as your tweets can be searched based on keywords. People can choose to follow you as fast as they can choose to discontinue following if the information isn’t relevant, thus make sure to share information not spam. It doesn’t require much time during the day as you can tweet from your computer or mobile phone.

Twitter is an excellent place to build relationships with your followers. Good social marketing etiquette is to add value to your followers and the business will follow. Remember that constant promotional activity will result in a small following. Be as active as possible and tweet in a friendly tone. Retweet messages that your followers will want to hear from people you follow. Retweeting is simply forwarding a tweet you got to your followers. From a community standpoint retweeting can really help spread a message and likewise get your company name in front of a lot of people.

Twitter is growing rapidly and as a social media marketing tool a must for businesses. Twitter can link to your Facebook account easily and you’ll only have to manage from one source. Viral marketing is extremely effective and can help grow a business. If you’re not tweeting, get started today.

Some industry experts believe that Facebook marketing is going to be as big as Google marketing. If you haven’t looked into Facebook or any of the other social media marketing sites, you could be missing out.

It seems like every type of business is getting on-board with Facebook marketing. If your business is still sitting on the sidelines, it’s time to jump in and play. But before you get started, now is the perfect time to take a look at all the ins and outs of social media marketing.

Will Facebook Marketing Work for Your Business?

Everyone has read the articles, glossed over the tutorials and even watched a few of the how-to video guides on using Facebook marketing, but is there any proof that it will actually increase and improve your business?

Take Your Marketing to the Next Level with Facebook

InsideFacebook.com states the following fact about Facebook:

• There are over 500 million active members currently using Facebook. Putting it into perspective, if Facebook were a country, it would have the 4th largest population on the planet.
• Facebook has been translated into over 100 languages, penetrating nearly one third of the entire population.
• Facebook’s most recent quarterly growth rates has shown that active user numbers have increased by over 25% in 47 countries.
• Over 85% of American women have a social network profile, with 95% of them on Facebook.
• More than half of everyone who shops online has a Facebook profile.

While these numbers are huge you still have to ask yourself whether Facebook marketing can work for your business. The answer is simple: it depends on you and what you do with it.

Unlocking the Potential of Facebook Marketing

Even if you just consider the power that comes with the sheer volume of 500 million users, by bringing your business idea or niche marketing project to Facebook, you will have a huge opportunity to be seen by more users than ever before. You can attract new users to become “friends”, and turn those Facebook friends into promoters, supporters and eventually clients just by implementing a well-planned strategy. Here are some examples:

• An online publication called “Social Media Examiner” was launched in November 2009 by Michael Stelzner. He decided to not launch his publication using any of the traditional marketing methods. Stelzner instead launched his publication only using social marketing networks and Facebook marketing and achieved a number one rating on Technorati for business blogs. By the end of the first quarter, there were nearly 100,000 subscribers at the Examiner. Sound too good to be true? Yet Stelzner experienced a marked increase in sales and overall business.
• Target is another example of moving away from sales flyers and traditional business promotions by launching a Party Planning Page. As a direct result of their marketing efforts, Target saw a 6% increase in sales. In fact, Target’s Facebook Fan Page attracted 20% more direct hits by Facebook fans to their store. Additionally, those Facebook fans were found to have spent 33% more than other types of customers.
• Morton’s Steakhouse ran a Valentine’s Day photo promotion on Facebook in 2009. As a result, sales and overall business experienced a large difference.

If You Work It, Facebook Works

Facebook marketing received rave reviews from analyst Kevin Ertell at ForeSee Results who stated that, “Facebook by far is the best place online to reach customers,” and he went on to tell business owners, “Get a Facebook page and you will start making money.”

So the question at the end of the day is, does Facebook marketing really work? And the answer, which is the same for many other business-related questions is, if you work it it will work.

Driving traffic to your website consistently is a important component of growing a successful business. You will have to know that the internet is created for the purposes of sharing content. Content is thus important in generating traffic to your website. Here are the 5 different ways that you can repurpose to squeeze more affiliate traffic from the same content

1) Writing Articles And Submit To Article Directories

You will be able to write your own article and submit to the top article directories. You will be able to get traffic directly from the article directories or you can get traffic from the search engine if it is indexed.

2) Create Slide And Submit To Slide Directories

You can convert the same piece of information into slide and submit to the slide directories. You will be able get traffics as there are many people who are looking for content slides. You will want to make the slide to be short and presentable so that they will understand the content fast. The advantage is that your slide might get indexed by the search engine if you do keyword optimization on your slide.

3) Creating Video And Submit To Video Directories

You can further leverage on the same content by converting into videos. Videos are very popular as people will be able to see and hear the content. You can create a simple slide and do a video recording with software. You will want to speak clearly and slowly so that your viewer can understand your message.

4) Put Article, Slide And Video To Hubpages

You will now put the 3 different formats into the Hubpages as you can provide the viewers with the content in different format. You will be able to get direct traffic from the Hubpages and the hubs that are posted might also be indexed by the search engine.

5) Social Bookmark Your Hubpage

You will want to social bookmark all the Hubpages that you have created. This will ensure that you will spread it across the internet and more people will be aware of your hubs. This will also drive you good traffic when more people are aware of your bookmark.

Here are the 5 different ways that you can use to repurpose your content. You will be fully leveraging on the content that you have so that you can squeeze the maximum traffic out of it. The advantage is that it is a free method of getting traffic and you do not have to pay any money but the disadvantage is that you will have to spend more time to generate the traffic. Whenever you have your own one new article, remember the process of:

Article -> Slide -> Video -> Put All In Hubpages -> Social Bookmark The Hubpages.

Do remember to do it consistently and increase the volume so that you will get the maximum amount of traffic for free.